Our values
We have established clear principles to be consistent with our mission of Raising Standards

Innovation – new approaches to support the rapid evolution taking place in the relationship between humans and pets
Quality – maximum quality, from the company’s internal processes to the services provided and the design of new products
Accessibility – well-being and health will no longer be exclusive

Our principles
Animal welfare

We support studies that aim to improve animal health. We refuse to participate in studies that could cause pain or harm to animals. To assure pet owners that our products are safe and effective, we only refer to studies conducted on animals with naturally occurring diseases.

Our mission
All our actions aim to raise standards and support veterinarians in improving the health conditions of pets. All products are developed based on the latest scientific data and with exclusive reference to the principles of Evidence-Based Veterinary Medicine.

Environmental Care
All our operations are based on respect for the environment, because our planet is the place where our children will grow up and live. We follow the Forest Stewardship Council® principles of respect for the environment; if you wonder what this means, find some answers here ( http://info.fsc.org ).